![]() Through proper monitoring, you will be able to know when a fresh audit is required so you can begin the three-step cycle all over again. Monitor: After your optimizations have been implemented, you will want to make sure that you are consistently monitoring your website to identify any red flags.Regardless of the size of your website, this will be a very overwhelming approach to take. Many marketers skip the audit step and begin trying to optimize a website without a clear plan. Optimize: Armed with the actionable recommendations from an SEO audit, the next step is to implement these optimizations.The research phase is equally important, as it will help you identify focus keywords through a proper understanding of the competitive organic landscape. ![]() ![]() Research: An audit will help you understand your website from a technical SEO perspective, but there is more to SEO success than fixing the technical issues.Good SEO audit tools will crawl every page on your website and provide you with actionable recommendations for optimizations that should be made. Audit: Performing an SEO audit allows you to understand the strengths and weaknesses of your website based on how search engines see it.4 Critical Steps to an Organically Optimized Website These tools will help you perform four critical steps to an optimized website. Luckily, there are search engine optimization (SEO) tools, some free and some paid, that can help you audit and monitor your website based on how search engines like Google see it. So, what is a marketer to do? After all, Google doesn’t exactly hand over the playbook for how their almighty algorithm works. It feels like every time you optimize your site, Google rolls out a new algorithm and you’re left with declining organic traffic and lost keyword positioning. Optimizing your website for search engines is a never-ending process that can, at times, feel overwhelming. ![]()
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